Alessi
Visual Identity Re-branding
Alessi, is an Italian design factory known for its iconic, aesthetically pleasing homeware and high-quality craftsmanship. The brand needs to increase brand awareness and market share among Canadian consumers by redesigning its logo to reflect its rich heritage and global reputation.
Client
Alessi
Services
Visual Design Brand Identity Design
Industries
Housewares, Kitchenwares
Date
July 2024
In this project, my role was to redesign the Alessi branding to resonate with urban, design enthusiast Canadian customers. Giving that Alessi marketplace are held in Indigo and many high-end stores. The approach is give it a fresh, modern look while staying true to the brand’s reputation for bold design and high-end quality.
Design Approach
I focused on sleek, thin lines and clean geometric forms, echoing the aesthetic found in Alessi’s product design. The color palette combines a vibrant red with a pop of light blue, adding a bold, innovative energy to the brand’s visual identity.
