Cafe-ine
Coffee Shop Brand Identity
Cafe-ine is a quiet corner for those seeking a break from the hustle and simply appreciating slower moments. Thoughtfully crafted coffee is at the heart of what we do. Each cup we brewed is to bring you a joyful experience and comforting energy. Whether you’re easing into your morning or winding down in the afternoon, Cafe-ine invites you to pause, reset, and stay awhile.
Client
Cafe-ine
Services
Brand Identity Visual Design Layout/Print Design Marketing Plan
Industries
Food and Beverage
Date
July 2024
In this project, our team try to differentiate Cafe-ine from other cafe/coffee brand by thinking about what would our customer need. Focus on downtown young professional customers, who lives a busy life. We want Cafe-ine to be a peaceful escape, where they can just enjoy the moment.
Team members
Jaynyfe Anne Co, Jane Chen, Peggie Hsu, Elizabeth Ing, Panida Ussavaphark
My Role
While our group worked collaboratively without fixed roles, my responsibilities mostly fell under project management and art direction. I often helped with organizing tasks and keeping our visual style consistent across the project.
Design Approach
Inspired by a calming mood and ethereal character, our design features round shapes and custom logo custom logotype that feels full of personality. We’re working with a nature-inspired color palette, but adding a playful, friendly charm to keep things light and approachable. The goal is to create a unique little space that feels warm, welcoming, and like the perfect spot to slow down and just be yourself.
Marketing Approach
Our campaign promotes eco-friendly choices with our reusable cup made from recycled coffee grounds. Customers enjoy a special discount while reducing waste.
Our sticker collection adds creativity, and our monthly photo contest fosters community engagement. Plus, purchases support donations to farmers and climate foundations, aligning with social and environmental responsibility.