NaturCycle
Beauty Brand Online Store and Loyalty App
NaturCycle is a sustainable beauty brand that turns human waste into eco-friendly skincare and cosmetics. Through this app, customers can easily shop clean beauty products and join a packaging recycling loyalty program, fostering a community that values natural beauty.
Client
NaturCycle
Services
Visual Design UI & UX Design Brand Identity Design
Industries
Beauty
Date
August 2024
To emphasize NaturCycles’ unique positioning in sustainable beauty, I designed a user experience that combines AR Try-On, a Skin Analysis Tool, and a Loyalty Program. These features support mindful shopping while deepening engagement with the brand’s eco-conscious values.
The visual identity blends pastel lime green with natural tones and a customized Sans Serif Arbotek font to reflect innovation, natural beauty, and sustainability.
Design Approach
To emphasize NaturCycle’s unique positioning in sustainable beauty, I designed a user experience that combines AR Try-On, a Skin Analysis Tool, and a Loyalty Program. These features support mindful shopping while deepening engagement with the brand’s values.
The visual identity blends pastel lime green with natural tones and a customized Sans Serif Arbotek font to reflect innovation, natural beauty, and sustainability.
Define
Empathize
Ideate
Final Visual
Prototype
Reflection
I learned the importance of balancing innovation with familiar user experiences. The challenge was to design an application that attracts new users by providing a familiar interface while gradually introducing them to the brand's unique values through features like the recycling and loyalty program.
Through this project, I have grown in my ability to integrate groundbreaking brand elements into a user-friendly design. The experience taught me to conduct thorough user research to validate assumptions and make necessary adjustments, ensuring the application meets both innovative and conventional user expectations.